Clinic patients
120 clinic-reported new patients.
The clinic’s opening month established its initial patient base.
01
Summary
August at a glance.
Joyner Family Dental opened in August 2026. This first month establishes the baseline for future reporting.
Paid marketing
Search interest and local awareness.
Google Ads generated 273 clicks and 88 tracked actions. Facebook & Instagram reached 87,531 people through an awareness campaign.
Next focus
Turn campaign interest into enquiries.
The next phase focuses on service-led advertising and content that encourages prospective patients to contact the clinic.
02
Creatives
Creative delivery for August.
Reels, case content and graphics supported Joyner’s opening month.
Reels
6 video assets.
Six reels delivered for the opening campaign.
Before & after
15 case assets.
5 implant and 4 restorative assets, plus 3 ortho cases with a video and static post each (6 assets).
Graphics
64 graphic assets.
64 static graphics delivered for August.
Reels
Construction video
Open video in Google Drive ↗Welcome to Joyner Family Dental
Open video in Google Drive ↗Ortho Cases
3 orthodontic cases, each with a video and a static post.
Ortho case 1 · video
Open video in Google Drive ↗Ortho case 1 · static post
Open image ↗View remaining 2 ortho cases · 4 assets
Graphics
Opening promotion
Open image ↗8 August opening reminder
Open image ↗View 62 more graphics
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Creative totals represent work delivered. They do not measure how many posts were published or how individual ads performed.
03
New Patients
Welcoming your first patients.
August 2026 was the clinic’s first operating month.
August 2026
120
New patients reported by the clinic
Patient insight
An excellent first month.
Welcoming 120 new patients is an excellent result for a newly opened clinic. Joyner established a substantial initial patient base in its first month.
04
Meta Ads · Facebook & Instagram
Local awareness for the clinic’s opening.
The “Pre-Opening Local” campaign used the Awareness objective, targeting Joyner and Warner within 15 km, ages 18–65.
Spend
$311.36
August advertising spend
Reach
87,531
People reached
Impressions
196,948
Shown 2.25 times per person on average in August
Video views
6,297
Meta-reported video views
| Metric | August result |
|---|---|
| Total clicks | 124 |
| Link clicks | 98 |
| Landing-page views Recorded page loads after an ad click | 32 |
| Cost per 1,000 impressions | $1.58 |
Broad reach with repeat exposure.
The awareness campaign introduced Joyner to a broad audience, with people reached seeing the ads more than twice on average. This gave the clinic repeated visibility during its opening month, rather than a single introduction.
05
Google Ads
Reaching people searching for dental care.
The New Patients + Pre-Bookings search campaign generated all of August’s Google Ads clicks and accounted for the full $2,425.00 spend.
Spend
$2,425.00
August advertising
Clicks
273
3,139 impressions
Tracked actions
88
87 button clicks + 1 qualified call
Cost per tracked action
$27.56
Spend divided by tracked actions
| Campaign | Spend | Clicks | Click-through ratePercentage of impressions resulting in clicks | Cost per clickSpend ÷ clicks |
|---|---|---|---|---|
| New Patients + Pre-Bookings | $2,425.00 | 273 | 8.70% | $8.88 |
Appointment and call buttons accounted for most tracked activity.
Book Now accounted for most of the tracked actions, followed by Call Us. These results show how people interacted with the appointment and contact options; they do not confirm completed bookings.
Tracked actions include 70 Book Now button clicks, 17 Call Us button clicks and 1 imported qualified call. A person can register more than one action; the total is not a count of unique enquiries or bookings.
06
Landing Page
A dedicated page for new patients.
Joyner’s new-patient page provides a dedicated destination for prospective patients.
New patients
New-patient landing page.
07
Wins
Opening-month highlights.
Joyner welcomed its first patients in August, supported by paid advertising and launch content.
Patients
120 clinic-reported new patients.
The clinic recorded its first month of new patient activity.
Search
273 Google Ads clicks.
Search ads recorded 3,139 impressions at an 8.70% click-through rate.
Awareness
87,531 people reached.
Meta delivered 196,948 impressions and 6,297 video views.
08
Action Plan
Priorities for September.
Shoutout Digital will manage the campaign updates below, supported by regular booking updates from reception.
Shoutout Digital
Campaign messaging
Update the advertising to reflect that Joyner is now open, with a focus on dental services and new-patient appointments.
Shoutout Digital
Google Ads optimisation
Review the searches generating clicks and conversions. Refine keywords and exclude irrelevant searches to keep the campaign focused on prospective patients seeking care at Joyner.
Shoutout Digital
Meta creative testing
Test a selection of reels, treatment content and graphics to determine which messages encourage people to visit the website and learn more about the clinic.
Reception team · Shoutout Digital support
Regular pipeline updates
Please keep enquiry stages and confirmed bookings current in the Shoutout app as part of reception’s regular enquiry process.